Book
ADKAR Audiobook
Why do some changes fail while others succeed? This is the question tackled in ADKAR: A Model for Change in Business, Government and our Community, Prosci’s most famous book. Understanding the individual model for change provides answers to this ever-present question.
With each chapter you can discover lessons learned about the what, why and how of the five milestones of the Prosci ADKAR Model:
- Awareness
- Desire
- Knowledge
- Ability
- Reinforcement
See the world through the lens of the ADKAR Model and apply these valuable insights as you observe and influence change in everyday situations.